I was shopping the other day in a large department store and was pulled into the special “Toy Story 3” aisle. I hate to admit it but I am a softy when it comes to Toy Story. It is especially cute to hear my son say “Woooody” and “Buuuuzzzz”. I looked up and down the aisle and I did want to purchase a couple of things but held off because by 12 year old daughter said- “Now Mommy, you don’t want to spoil Riley.”(How wise is she? What a great kid!) As I was about to go to the next aisle the end cap was…I couldn’t believe it…Toy Story 3 disposable training pants! ACK! GASP! I couldn’t believe it.
Now this post is not written to “bash” the big boy disposable diaper companies but just to make everyone aware how the power of persuasive marketing can make parents purchase a product. Hypothetically if I didn’t use cloth diapers on Riley and used disposable diapers full time I have to admit that I would be tempted to purchase a package of these training pants. (Just being honest here!) I also have to admit that these big companies do have good marketing strategies (of course I don’t believe in them but do believe they are persuasive). However, because I am educated on “modern cloth diapering and cloth training” I know the following:
- My child will train quicker using a cloth product.
- My child will not be exposed to any of the ingredients in a main-stream disposable product.
- I am being more environmentally conscious.
- I will save MONEY!
Of course this list of benefits can go on and on!
Being that marketing tactics and campaigns can influence parent’s buying decisions what do you think we all can do as consumers, retailers, and manufacturer’s to “persuade” parents to switch to cloth diapers and/or cloth training pants? Do you think a more grassroots effort should be made or a marketing strategy implemented that utilizes licensed characters to persuade parents to switch to cloth diaper products?
(Please reply with comments that are constructive and not inflammatory. We appreciate your thoughts!)
By Kelly W.- The Cloth Diaper Whisperer