Recently, DiaperShops.com partnered with Harris Interactive to conduct an online survey of more than 1,000 parents. The parents were selected randomly and come from all regions across the country. The attitudes and perceptions we found from the parents surveyed were absolutely fascinating and uncovered some very interesting misperceptions about cloth diapers.
This survey was conducted online within the United States by Harris Interactive on behalf of DiaperShops.com from May 5-11, 2010 among 1,144 parents of children age 17 years or younger, 276 of whom have children ages 0-2 years.
Read below for more about the survey:
In tough economic times it’s no surprise that more budget-strapped parents are switching to cloth diapers to save money. In fact, a new online survey out today conducted by Harris Interactive for DiaperShops.com, a leading online cloth diapering boutique, reveals that one-third (33%) of parents who use disposable diapers say they would be “extremely” or “very likely” to switch to cloth diapers after learning that cloth diapers could save them $2,000 over the course of their baby’s diapering years.
The survey also found that only approximately one in ten parents (9%) with children in diapers (ages 0-2 years) use or have used cloth diapers. This number represents a substantial minority of the parenting population.
What surprised The Cloth Diaper Whisperer most about this study was the significant knowledge gap among American parents. We’re pretty sure our readers know that cloth diapers can save a family $2,000 and more over the course of their baby’s diapering years; but it’s evident from this survey that average parents don’t know just how much is at stake by switching to cloth.
The survey also found that one-third (33%) of disposable diapering parents say they would be “extremely” or “very likely” to switch to cloth diapers after they learned how disposable diapers negatively impact the environment. Experts say disposable diapers take 250-500 years to decompose in a landfill and more than 27 billion diapers end up in landfills each year.
Other key findings from the survey:
- Moms are more likely than dads to switch to cloth diapers out of concern for the environment. 60% of moms say they would be likely to switch to cloth diapers for environmental reasons, while only 49% of dads were likely to do so.
- Moms are more concerned about diaper rash. Almost 30% of moms say they would be “extremely or very likely” to switch to cloth diapers if it could ease or eliminate diaper rash. Only 19% of dads say diaper rash is a reason to switch.
- Dads like the convenience of washing diapers at home. 46% of dads who use disposable diapers for their babies say they would be “extremely likely” to switch to cloth diapers after learning that cloth diapers can easily be washed at home with only 2-3 extra loads of laundry per week. In comparison, only 35% of moms say they are “extremely likely” to switch for the same reason. [We had to smile at this one…J]
- Convenience is the number one reason for choosing disposable diapers. Of the 91% of parents with children in disposable diapers, 85% cite convenience and ease of use as the main reason for their choice. 16% choose to use disposable diapers because they think that cloth diapers are more expensive (!!!!).
We know cloth diapering is growing among parents across the country. Even in the nine years we’ve been doing this, we’ve seen significant growth, but more parents clearly need to learn about the benefits – financial, environmental and to baby’s skin. There are so many great options today like FuzziBunz®, Happy Heinys, GroVia, Kissaluvs, BabyKicks and bumGenius (and so many more!), that there is something for every parent out there…we just need to continue spreading the word – so tell a friend/colleague/family member about cloth diapering today and share today’s new survey stats!
Did you find one of these stats particularly interesting? Did something surprise you? Leave your comments here, we want to hear from you!!