Monday, May 11, 2009

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Product Focus: Diva Cup

Are you a Diva? A mother and daughter with the vision and determination to revolutionize feminine hygiene!

The menstrual cup was first developed in the 1930’s. It was made from rubber latex (an allergen for many). Millions were sold in those first years by multiple companies. Because of management issues, the companies closed and menstrual cups were hard to find.

Meet DivaCup creators: Francine and Carinne
Then over 15 years ago, Francine recognized the need for an alternative to unreliable disposable tampons and pads and found a company offering menstrual cups. She and her daughter, Carinne, singlehandedly resurrected the 75 year old menstrual cup concept by reintroducing this product to the world market when it was virtually unknown. They sold this rubber/latex version for 10 years.

In 2003, drawing on their experience and expert knowledge about the menstrual cup category, they developed a modern redesign, made from soft, top-quality silicone, to meet the needs of today’s woman. They launched their own company, Diva International. Their revolutionary concept, The DivaCup, is patent-pending and ISO certified. Today, The DivaCup is the preferred choice.

The DivaCup Team has over 38 years of combined experience in natural feminine hygiene alternatives. Their passion is to provide women an environmentally responsible, convenient and reliable alternative to tampons and pads.

“Not every woman can afford a hybrid car nor easily convert their home to solar power. Yet, by choosing to use a menstrual cup instead of disposable tampons and pads, any woman is able to make an environmentally responsible choice each month. This is no small matter. In the U.S. alone, billions of tampons and pads are dumped into landfills and the environment each year.” Carinne Chambers

“With all the state-of-the-art conveniences Western society has developed, it baffles us why outdated feminine products are still being used. We believe that reusable menstrual cups are the next generation of feminine hygiene because they are the most environmentally responsible choice. They are also the most convenient and reliable option available and are not associated with an increased risk of Toxic Shock Syndrome.” Francine Chambers.

The DivaCup
*Latex-free, plastic-free and BPA-free
*No dyes, colors or additives
*Comfortable, reliable
*Worn for up to 12 hours
*Clean, convenient, easy-to-use

The DivaWash
*
Naturally pH balanced
*Gentle: Ideal for sensitive skin
*Concentrated formula: reduces the eco-footprint
*100% plant-based ingredients
*No animal testing or animal ingredients
*No parabens, sulfates or petrochemicals

We Adhere to the Highest Quality Standards in the World!
*FDA, Health Canada, ISO certification

DivaCup is Environmentally Responsible
Women, on average, experience a lifetime menstruation span of 41 years (11-52). From use of disposable feminine hygiene, an estimated 12 billion sanitary pads and 7 billion tampons are dumped into the North American environment each year (1998). More than 170,000 tampon applicators were collected along U.S. coastal areas between 1998 and 1999. Our revolutionary, reusable product is a modern, viable alternative to disposable tampons and pads.

Most tampons and pads contain surfactants, adhesives and additives. In addition, most pads contain polyethylene plastic whose production is a pollutant. Also, dioxin, a known carcinogen, is a by-product of the bleaching process of tampons containing rayon. In landfills, many of these substances can leach into the environment (groundwater, streams and lakes) causing serious pollution and health concerns.

DivaCup is Economical!
Because many women have become accustom to purchasing disposable feminine hygiene products, they consider the expenditure “necessary”. Most women spend $150-200 U.S. a year on disposable tampons and pads. The purchase of The DivaCup results in significant savings. The cost of The DivaCup is equivalent to a moderately-priced blouse or dinner out, yet saves you money!

Calculate your own personal care savings:
1. Estimate your monthly total in disposable feminine hygiene products.
2. Multiply by 12 months.
3. Minus the cost of The DivaCup.
4. This total is what you will save each year by using The DivaCup.
5. Consider donating a small portion of your savings!

Become a Diva today!

26 comments:

Kimberly said...

I like that it was created BY WOMEN!!! Not men, thinking they know what women want!!

Amanda said...

I love hearing the stories about the people behind the products. I can't wait to get one.

Amanda G.

Sara in Seattle said...

I've heard many good things about this. Great to see the women behind the product.

Katrina said...

Thanks for the story behind the Diva Cup. I'd still like to try one, I'm just a bit hesitant about trying to get it in properly.

Jill said...

I have one of these and love it! Such a money saver and environmentally friendly! :)

simplestorm said...

These are awesome. I absolutely loved mine. Would totally recommend it.

Nicole said...

I really like my diva cup - change it once a day (when I'm not pregnant) and that's about it.

Cin said...

I need to go and buy one. I think it's awesome knowing who's actually behind the product.

CalebNKylesMommy said...

Would like to try one but it scares me a little.

Upstatemomof3 said...

I think it is a really great product and I am really hoping to try it.

Becky said...

It still kinda scares me... but I like that it was made by a woman (who understands our bodies better??) and that it's good for the environment... i figure I would save $40 a year... not too shabby.

mummasinJH said...

This sounds like a great product! I just found out I'm pregnant now but otherwise I would be excited to try out your product very soon!

Ryan, Kim and Caroline said...

I LOVE the Diva cup! There's definitely a learning curve involved with getting it in properly, but once you've got the hang of it there's nothing to it! I'm so glad I took the plunge and bought one!

hosiewosie said...

Good to know all the info. For some reason I still feel leary about trying this. I dunno why...

Brittany said...

These are my favorite posts!! Hearing about the background of a product is wonderful.

I think I may have to get one of these after my little girl gets here!

Fertilized said...

I also loving hearing these stories. I just may try one after this pregnancy is over

Ashley said...

A mother daughter collab, how great!

Montana Mama said...

That's awesome!

Tanya said...

Two beautiful woman! I really think I may have to give this a try.

KayStarGoesRawr said...

My local health food store just got some of these in and my friend who is a manager up there was asking me about them. He was unsure if women would actually use them...

I've just boycotted tampons and only have been using cloth pads because I'm terrified of the chemicals and long term side effects of disposables. I think I may invest in a DivaCup soon, though to give it a try at least.

Thanks for the good info!

momof3munchkins said...

I like hearing about the people behind the products. Looks like a great product!

TheCraftyQueen said...

i LOVE my Diva cup! If you're even slightly interested in one, I say go for it!

Suzy said...

I never knew about the diva cup till a year ago and since then have learned more and more. So interesting to here the story behind it.

coconuts said...

I really enjoyed reading your info. Thanks for showing us the people behind the product.

Sara said...

Wow~ 12 hrs. It would be nice to not have to worry about it for that long!

Silicone Pod said...

Wow. I was not knowing. I would like to thank Francine and Carinne. It is very easy to use, cost-effective and convenient, comfortable, it can be used for 2yrs with regular cleaning. Thanks a lot for inventing such useful product for women.